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ETHICAL JUST GOT FABULOUS is a non profit company founded by three women all working within the ethical fashion industry. Launched in 2010 by Naomi Cornelius-Reid (Director, NV London Calcutta), Katy Pullen (Director, Aspara Silk) and Leona Mani (Director,, these women decided it was about time that you could find the best in ethical fashion and lifestyle under one roof. And so, 'Ethical Just Got Fabulous', the first ethical pop-up department store showcasing emerging ethical designers, talents and brands, was born.

Dedicated to raising the profile of the multitude of high quality, beautifully designed, fashion focused, boutique ethical brands out there, the EJGF Girls are passionate about bringing feel good fashion to the people. We were set up to support the good work of those forward thinking enough to create companies that strive to be both fashionable and ethical in their production. Proving once and for all, that ethical can indeed be fabulous.

Fair trade to the core, Ethical Just Got Fabulous provides a glamorous platform for Britain’s aspiring ethical stars. A not-for-profit company working to bring ethical shopping to the forefront of consumers’ minds, Ethical Just Got Fabulous showcases a host of brands that embody both fair trade principles and essential style. At the same time, the event provides a unique opportunity to increase routes to market for exhibitors, raising their brand profile among industry figures, buyers and press through private preview evenings.

Offering a new shopping experience for consumers and retailers alike, Ethical Just Got Fabulous provides a little something for everyone. From chic and luxurious to laid back, casual fashions, handbags and accessories, children’s clothes, organic toiletries and hand crafted home accessories; not to mention an array of delicious edible treats…all within sumptuous, stylish surroundings. A unique shopping experience for even the most ardent shopaholic.

"There is such a lack of presence for quality ethical product on our high streets", says Naomi. "While the media interest in ethical fashion continues to grow, for consumers there is often little choice aside from online ethical websites. Too often the system prevents these boutique brands from reaching consumers, with exhibitions and fairs sometimes poorly organised and charging exorbitant prices. We want to show that there is another way, the Fabulous way."

© Copyright. 2011. Ethical Just Got Fabulous. A Non-Profit Organisation. Company Limited by Guarantee. Registered in England (No. 07346203) | Design by bcdesignsolutions